Experiential Leader | Fractional Client Services Lead | Senior Agency Strategist

Who I Work With

Target Partners
Independent agencies, growing creative shops, and brand-side experiential teams taking on complex, enterprise-scale executions.The Value
Because scaling operations quickly without blowing out agency margins or burning out core teams requires senior execution strategy, not just more producers on the floor.

Where I Fit in

Pitch & RFP Leadership
Structuring winning operational plans, budget models, and delivery roadmaps for high-stakes pitches.Account Stabilization
Stepping into newly won or struggling client relationships to establish rhythm, protect margins, and earn client trust.Freelance Senior Coverage
Plugging critical leadership gaps during pitch surges, account transitions, or parental leaves to keep complex projects moving smoothly.

• Get In Touch

How We Work Together

Project Sprints: Rapid-deploy pitch leadership & account stabilizationFractional Coverage: Senior account leadership & operational oversightAdvisory: High-level strategic guidance & operational auditsLet's Talk Scope
Whether you have an immediate need or are adding to your "bench", let's start the conversation.

FIFA World Cup: Launch Edition | Video Game Release

The FIFA Gaming Couch was a traveling pop-up tour + content series that introduced the latest FIFA video game to the world.The launch party traveled through LA, Dallas, Miami and ended in New York at Fanatics Fest for the World Cup final.The goal was to pair the latest game with the fervor of the FIFA World Cup.The results:
➡️ 6 live events
➡️ 16,000+ consumers and 500+ VIP guests
➡️ A 14-episode content series generating millions of impressions
➡️ Creator content generating additional impressions and interactionsClient: FIFA

Caterpillar: CONEXPO 2026 | Interactive Brand Experience

Designed and delivered an 80,000 sq ft immersive footprint built to showcase Caterpillar's technological advancements, service ecosystem, and rental fleet offerings.The experience integrated interactive technology, live demo zones, and digital touchpoints across a massive spatial environment to engage trade show attendees.The goal was to position Caterpillar's tech and service solutions at the center of the industry's largest trade event while driving deep attendee engagement and measurable sales intent.The results:
➡️ 93,000+ unique visitors (66% total show attendance)
➡️ 54-minute average dwell time
➡️ 3,400+ qualified leads generatedClient: Caterpillar

Samsung: SmartThings Live Demo | CES 2024

Executed a high-profile live culinary activation featuring Martha Stewart at the Samsung booth during CES 2024.Navigated strict trade show floor limitations to build a custom kitchen environment for real-time demonstrations of Samsung's SmartThings ecosystem.The goal was to highlight AI-connected appliances through a seamless, celebrity-led demonstration.The results:
➡️ High-traffic keynote booth activation at CES (130,000+ total attendees)
➡️ Live tech demonstration with Martha Stewart and Samsung leadership
➡️ Seamless showcase of SmartThings AI integration across home ecosystems
➡️ Strategic media coverage across national press and digital channelsClient: Samsung

Beats by Dr. Dre x Disney | Shanghai Pop-Up

Executed a 9-day high-visibility pop-up space in Shanghai’s Xintiandi district to generate momentum ahead of Singles' Day.The temporary retail environment offered fans exclusive early access to preview and test the Mickey Mouse 90th Anniversary Solo3 Wireless headphones prior to their official Tmall release. The goal was to drive product launch awareness, create an interactive brand experience, and engage consumers through product listening stations and custom photo activations. The results:
➡️ 9-day high-traffic retail pop-up in prime Xintiandi district
➡️ Exclusive pre-launch trial destination for Mickey Mouse 90th Anniversary edition
➡️ Interactive listening lounge featuring full Beats wireless product line
➡️ On-site consumer engagement with custom Polaroid photo stationClient: Beats by Dre

Seattle Seahawks x Nike | Stadium Banner Stunt

Executed a 12,000 sq ft giant jersey banner stunt across the Hawks Nest during a live NFL game to unveil Nike’s NFL jersey sponsorship.Navigated tight stadium logistics, secured rare pre-release product access, and led a 60-person live crew to deploy 12,000 sq ft of fabric over 3,000 fans in under two weeks.The goal was to execute a flawless, high-visibility stadium moment announcing Nike's NFL takeover to a national audience.The results:
➡️ 12,000 sq ft banner deployment over 3,000 stadium fans
➡️ 2-week turnaround from brief to live stadium execution
➡️ 60-person choreographed operational deployment teamClient: Nike

Full Disclosure: This case study is an outlier. It is old (2013!) and the strategic insight was basically "make it huge." But as a Seattle native and unapologetic Seahawks fan, pulling off an impossible 2-week sprint in my hometown stadium was a career turning point that unlocked every door that followed.

About Me

At Work
I run client relationships and operations for high-stakes agency projects. My focus is on the business side of execution: pitching, protecting budgets, stabilizing accounts, and stepping in as senior coverage when an agency's internal capacity is maxed out.I built my career in hands-on production—running complex experiential builds, brand activations, and multi-city tours. Because I actually know how things get built on the ground, I see operational landmines coming long before they hit the budget or burn out the team. That lets me navigate tough client dynamics, protect agency margins, and keep high-visibility projects on track.Over the years, I’ve run major accounts and activations for brands like Nike, Samsung, Caterpillar, FIFA, Apple, Beats by Dre, Gatorade, Uber Eats, and DICK’S Sporting Goods.After Work
Based in Evergreen, Colorado, I spend as much time outside as possible. Fish, ski, hike, backpack - you name it. I serve as the President of our local Trout Unlimited chapter, aiming to preserve coldwater fisheries for the next generation. Unapologetic Seahawks fan.